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CTIA Educational Sessions
Please click on the track title of your interest below to see additional details, including descriptions, times and speaker information.
This year’s tracks were focused on:
Interested in speaking?
The call for speakers at CTIA ENTERPRISE & APPLICATIONS™ 2010 is now over. Thank you to all who applied! For all information on applying to speak at future shows, please visit www.ctiaspeakers.com.
| Mobile Applications |
Sponsors:
 
The explosion of mobile applications presents both distinct challenges and endless opportunities. While applications have become the darling of the mobile content space, enabling new levels of consumer interaction and loyalty, the fragmentation brought on by open initiatives has created new complexities for publishers and media companies. The Mobile Applications Track will take an in-depth look at the latest trends and development cycles influencing tomorrow’s applications and will reveal what carriers, application developers and marketing professionals are doing to make the most of mobile’s unique capabilities as the application craze continues to grow.
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Mobile Enterprise
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Wireless means business. Enterprise deployments of mobile technologies have revolutionized operations in the areas of fleet, field and resource management. The Mobile Enterprise Track will focus on real world deployments and case studies highlighting cutting-edge mobile capabilities that CIOs and IT managers can leverage to boost their companies’ internal productivity. In addition, this track will look to future wireless solutions designed to enhance the end-user’s service levels and experiences.
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| Mobile Money |
Sponsors:
As mobile merges with banking, credit cards, virtual currencies and stored value, the consumer’s potential options for payment for both virtual and actual goods via wireless expand. But still the issues of security, consumer confidence and vendor support remain. The Mobile Money Track will uncover the preferred payment facility the consumer will choose to purchase items via their mobile phone. The track will also address the latest trends in mobile banking and reveal how financial institutions view the mobile phone as a product enabler, a communication tool, a customer relationship management device, or all, or none of the above.
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| Mobile Retail |
Sponsor:
Whether receiving relevant product promotions while on the go, conducting product comparisons while browsing in-store or making a payment at the register, the mobile phone is fast becoming an invaluable shopping tool. The Mobile Retail Track will spotlight the innovative ways in which brands, retailers, advertisers, banks and credit card companies are leveraging the mobile channel’s unique capabilities to engage consumers while they are within the various stages of the purchase cycle. Special emphasis will be given to the obstacles the mobile retail sector faces and how they may be overcome.
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Location Based Services
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Sponsor:
From location based advertising to geotagging to smart vehicles, technical advances are enabling new levels of location functionality and unlocking the door to a vast array of advanced mobile products and services. But still obstacles to true integration remain. The Location Based Services Track will explore the challenges of fully leveraging location information for the benefit of consumers and enterprise users and the specific strategies for overcoming them.
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| Mobile Health |
Honorary Sponsors:
   
Media Sponsor:
State of the art wireless technologies and devices are assisting hospitals, physicians and patients in both improving healthcare management and promoting treatment and wellness from near and far. The Mobile Health Track will highlight the specific barriers to market growth the sector is facing and identify strategies for overcoming them. Case studies of real-world deployments will also be featured.
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